ABOUT US

Created by Makeup Artists. Built for Makeup Artists. Inspired by the Craft.

Makeup Artist to Beauty CEO was created by someone who understands this industry — the long days, early call times, back-to-back clients, undercharging, chasing bookings, and the pressure to stay booked just to stay afloat.

We’re Makeup Artists too.
We know the grind.
We know the irregular schedules.
We know the pressure to say yes when you’re already tired.
We know what it feels like when bookings slow down.
We know what it feels like when your skill doesn’t match your income.
We know what it’s like to want more time, more options, and more stability — without giving up makeup.

That’s why Makeup Artist to Beauty CEO was created.

Not by “gurus.”
Not by people outside the beauty industry.
But by a Makeup Artist who wanted a smarter way to build income — something that works with a beauty business, not against it.

Why We Built This Guide

Because Makeup Artists deserve more than one way to make money.
Because relying only on appointments limits your income and your time.
Because the beauty industry can be unpredictable, and Makeup Artists need options.
Because you shouldn’t have to overbook yourself just to feel secure.

This guide gives Makeup Artists:

1. Realistic ways to make more money without more clients

2. Business strategies that can be implemented with knowledge you already have

3. Clear steps to restructure your business

4. Confidence to think and to move as a Beauty CEO

This Is Not About Leaving Makeup

Most Makeup Artists love what they do — it’s a passion, a craft, and a calling.
This guide isn’t about quitting makeup.

It’s about building a business that gives you more freedom, more choices, and more control over your future.

Because when bookings slow…
When clients cancel…
When burnout hits…
Makeup Artists deserve income that still works.

Our Mission

To help Makeup Artists protect their income.
To help Makeup Artists build smarter businesses on their own terms.
To empower Makeup Artists with guidance that is clear, realistic, and made specifically for this industry.

Makeup Artist to Beauty CEO exists for the artists who help others feel confident —
and deserve to build a future they feel confident in too.